Affinity Marketing

Case Study: Website Design & Development for Affinity Marketing

Project Overview

Client: Affinity Marketing
Role: Freelance Website Designer & Developer
Timeline: April/2025

About the Client

Affinity Marketing is a leading door-to-door fundraising company dedicated to supporting health and well-being initiatives. They also specialize in direct marketing, kiosk and booth setups, B2B, and events-making a positive impact in communities worldwide.

Project Goals

• Modernize the website to reflect Affinity Marketing’s values of integrity, community impact, growth, and positivity.

• Improve user experience for both potential clients and job seekers.

• Showcase services and company culture clearly and engagingly.

• Enable easy updates for the internal team.

My Contributions

• Discovery & Planning: Collaborated with the client to understand their brand, goals, and target audience. Created a project plan outlining site structure and key features.

• Wireframing & Design: Developed wireframes and mockups, focusing on a clean, modern layout that highlights Affinity’s values and services.

• Content Strategy: Helped organize and refine website copy to clearly communicate Affinity’s mission, services, and team culture.

• Website Development: Built the site using WordPress (or relevant CMS/tech stack), ensuring mobile responsiveness and fast load times.

• SEO Optimization: Implemented basic SEO best practices, including meta tags, alt text, and keyword-optimized headings.

• Testing & Launch: Conducted usability testing across devices and browsers, fixed bugs, and ensured a smooth launch.

• Training & Handover: Provided documentation and a brief training session so the Affinity team could easily update content in the future.

Results & Impact

• Improved Brand Image: The new website better reflects Affinity Marketing’s values and professionalism.

• Improved User Experience: Clear navigation and engaging visuals make it easy for visitors to learn about services and career opportunities.

• Increased Engagement: Early analytics showed improved time-on-site and lower bounce rates.

• Positive Client Feedback: The Affinity Marketing team reported satisfaction with both the process and the final product.