dox2U I Document Management System

SEO Case Study: Building dox2U’s Digital Presence from the Ground Up

Background & Challenge

dox2U, a SaaS company, had virtually no digital presence when I joined. The website lacked basic SEO foundations, had no analytics in place, and was not ranking for any relevant keywords. The challenge was to establish a solid SEO infrastructure, improve website visibility, and drive organic growth in a highly competitive SaaS market.

Strategy & Implementation

• SEO Foundations:

  • Set up and configured Google Analytics 4 (GA4), Google Search Console (GSC), and Facebook Pixel to enable performance tracking and data-driven decision-making.

  • Audited the website using SEMrush and Ubersuggest to identify technical issues, keyword gaps, and backlink problems.

• On-Page SEO:

  • Edited and optimized all website meta titles and descriptions for clarity, keyword alignment, and click-through potential.

  • Conducted comprehensive keyword research for each page, targeting high-intent and relevant search terms.

  • Generated new blog content tailored to industry topics and user needs, increasing the site’s topical authority and keyword footprint.

• Technical & Off-Page SEO:

  • Identified and removed harmful or broken backlinks, and proactively built new backlinks from reputable websites to strengthen domain authority.

  • Ensured the website’s technical health by resolving issues flagged in audits, improving crawlability and user experience.

• CRM Management:

  • Solely managed the company’s HubSpot CRM, ensuring accurate lead tracking, segmentation, and integration with marketing campaigns.

Results

• Established dox2U’s analytics and SEO infrastructure from scratch, enabling ongoing measurement and optimization.

• Achieved significant improvements in website health, keyword rankings, and organic visibility within 8 months.

• Published several new blogs, contributing to increased indexed pages and organic traffic.

• Strengthened the company’s backlink profile and improved technical SEO, setting a foundation for future growth.

Key Takeaways

This project demonstrates my ability to take ownership of SEO strategy and execution for a company with no prior digital presence. Through a combination of technical setup, content creation, and ongoing optimization, I helped dox2U build a measurable and sustainable online footprint—skills directly relevant to any organization seeking to grow through digital channels.

On-Page, Off-Page & Technical SEO

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup

SEO optimised blogs I worked on during my time at dox2U

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup

Keyword Research, Title Tag & Meta Description, URL Optimisation, Content Quality & Structure, Schema Markup