SHARP ELECTRONICS OF CANADA LTD.

Case Study: SEO Optimization for Sharp Canada's Website Migration

Project Title:

Ensuring SEO Health During Website Migration for Sharp Canada

Context/Challenge:

Sharp Canada has been migrating to a new website design, requiring careful SEO implementation to maintain organic traffic and prevent technical issues. The challenge was to optimize content, rectify existing SEO errors, and develop strategies to ensure the new website's visibility and performance post-launch.

My Role:

As a Marketing Assistant, I played a key role in supporting the SEO efforts for the new website. My responsibilities included conducting keyword research, writing optimized content, performing site audits, and implementing strategies to address technical issues.

Actions Taken:

1. Keyword Research and Content Optimization:

   • Conducted extensive keyword research using SEMrush to identify target keywords for product category pages, headers, titles, and meta descriptions.

   • Wrote optimized content for product category pages, homepage headers, and descriptions to align with search intent and improve ranking potential.

2. Site Audit and Technical Fixes:

   • Used SEMrush’s Site Audit Tool to identify technical issues such as broken links, crawlability errors, and backlink inconsistencies.

   • Rectified errors based on audit findings (e.g., fixing broken links, optimizing page load times) to improve site health score.

3. Preventative Strategies:

   • Developed strategies to mitigate risks during migration, including setting up redirects for old URLs and ensuring proper indexing of new pages.

   • Monitored backlink profiles through SEMrush’s Backlink Audit Tool to maintain link equity during the transition.

Results:

• Improved site health score significantly by addressing technical issues identified in the audit.

• Optimized content contributed to a smoother migration process with no significant loss in organic traffic post-launch.

• Enhanced website structure and content positioning ensured better alignment with user search intent and improved visibility for product categories.

Skills & Tools Used:

• Keyword Research (SEMrush)

• Content Writing & Optimization (Titles, Headers, Meta Descriptions)

• Technical SEO (Site Audits, Redirects)

• Backlink Analysis (SEMrush Backlink Audit Tool)

Social Media Creatives (LinkedIn)

Some of the creatives I worked on for Sharp Canada's LinkedIn Platform

Case Study: Social Media Growth and Engagement at Sharp Canada

Project Title:

Driving Social Media Growth and Engagement for Sharp Canada

Context/Challenge:

Sharp Canada sought to enhance its online presence, particularly on LinkedIn and Instagram, to better engage with its audience and showcase its innovative products and services. The goal was to increase follower count, boost engagement rates, and create content that resonated with a professional and consumer audience.

My Role:

As a Marketing Assistant, I contributed to the social media strategy by creating compelling posts, including static visuals and video content. I collaborated with the marketing team to align content with brand objectives and optimize outreach efforts.

Actions Taken:

1. Content Creation:

   • Designed engaging social media posts using Canva and Adobe Photoshop, focusing on product highlights, company updates, and industry trends.

   • Created video content such as Reels for Instagram to showcase Sharp’s innovative solutions interactively.

2. Scheduling & Publishing:

   • Assisted in planning and scheduling posts across LinkedIn and Instagram to ensure consistent content delivery.

3. Audience Engagement:

   • Monitored social media metrics to identify high-performing content types and adjusted strategies accordingly.

   • Responded to audience interactions to grow engagement and build community trust around the brand.

4. Collaborative Efforts:

   • Worked closely with the marketing team to align social media campaigns with broader marketing goals, including product launches and promotional events.

Results:

• Increased Instagram followers from 7,000 to 10,200, a growth of 46% during my tenure.

• Boosted engagement rates across platforms by 30%, driven by creative visuals and interactive video content.

• Enhanced brand visibility through consistent posting and audience interaction, contributing to stronger online presence metrics.

Skills & Tools Used:

• Social Media Marketing (LinkedIn & Instagram)

• Content Creation (Canva, Adobe Photoshop)

• Video Editing for Reels

• Analytics Monitoring (Instagram Insights, LinkedIn Analytics)